Blog
Notes and reference points on wine — terroir, tasting, pairing — drawn from 16 years importing, distributing and introducing it across Asia.
Soil, climate, know-how: a terroir is best read by crossing these three factors rather than memorising appellations. Where does the grape grow (exposure, soil, altitude)? What climate shapes the vintage? Whose hands turn the fruit into wine? It's this simple but rigorous framework that I pass on to the sales teams I train across Asia.
The acidity and fresh herbs of Cambodian cooking call for lively, lightly-oaked wines: a dry white, a structured rosé, or a light red served slightly chilled often work better than a heavily tannic grand cru. Building a wine list for Southeast Asia means first unlearning the reflexes of the French market.
Wine is a long-cycle sector: several years often pass between an investment in an estate or a brand and the return on capital. A successful wine investment project requires aligning brand strategy, export logistics and financial structuring from the outset — the three pillars I advise my clients on.